Essay --

Schroeder 1 Tracker Schroeder Ms. Caturano Respects English 9 January 2013 Autonomous Reading: Connections Association: Going to Extremes For Love The Hunger Games is set in world called Panem that was once America, before the Capitol was defeated in some unexplained, whole-world destroying war. As discipline for that animosity, the remaining parts were separated into 12 areas. Consistently each region needs to send one kid and one young lady somewhere in the range of 12 and 18 years of age, picked by lottery, to contend in a broadly broadcast occasion called â€Å"the Hunger Games.† The reason for this is to make a mass slaughtering binge with just a single survivor. What truly turns this storyline is when two tributes from a similar area become hopelessly enamored and battle to secure each other until they are the last ones remaining in the games. The two go to extraordinary measures to keep each other out of threat. â€Å"You're despite everything attempting to ensure me. Genuine or not genuine, he murmurs. Genuine, I answer. Since that is the thing that you and I do, ensure each other† (Suzanne Collins, The Hu nger Games). Since the yearning games is such a frightful occasion, the things Katniss and Peeta accomplished for one another aren't run of the mill things couples would surrender for one another. These two would share supplies and weapons alongside going similar to slaughtering off an assaulting adversary. Perceiving how far Katniss and Peeta were happy to go to be with one another gave me a superior comprehension of why Romeo and Juliet battled to let nothing get in the middle of them. Despite the fact that Romeo is a Montague and Juliet is a Capulet and the two families have an old competition they didn't give that stand access the method of being with one another. â€Å"O Romeo, Romeo! Wherefore workmanship thou Romeo? Deny thy father and decline thy name! Or then again, if thou wither not, be nevertheless sworn my affection, ... ...ena. â€Å"You love me. Genuine or not genuine? I let him know, Real.† (Suzanne Collins, The Hunger Games). Despite the fact that Katniss and Peeta are so youthful, they really accept that they are enamored. This progressions my assessment of Romeo and Juliet and persuades that they truly could have been infatuated so youthful. Romeo and Juliet were a minor 13 and 14 when they professed to fall frantically enamored and get hitched, however this was around the ordinary wedding age for that timeframe. â€Å"But, delicate! what light through there window breaks? It is the east, and Juliet is the sun† (Shakespeare, Romeo and Juliet). In this timespan, youngsters were impractically adult and thought about adoration and didn't simply wed anybody in light of the fact that there was nothing of the sort as separation. This makes me feel that Romeo and Juliet may have been enamored and individuals were simply basic in light of the fact that the were of adversary families.

IT Ethics for Idea to Relationship with Robots - MyAssignmenthelp.com

Question: Talk about theIT Ethicsfor Idea to Relationship with Robots. Answer: Presentation The apply autonomy morals or man-made reasoning is a piece of morals in innovation. It very well may be normally separated into the robo-morals worried about the ethical conduct of individuals as the robots are planned, built, used by human. Notwithstanding, some moral issues are found in the relationship with robots that are portrayed in the current paper. Then again, treating falsely knowledge just as machine morals is commonly worried about specialists moral conduct clarified in the paper. Morals in Relationship with Robots Borenstein and Arkin (2016) remarked that the expression robot morals is alluded as the ethical quality of the way toward structuring by people and building just as utilizing the robots. It is considered as how falsely smart is utilized so as to hurt individuals alongside the way toward giving focal points to people. What's more, robot rights are generally considered as the ethical commitments of society for machines and it is same kind of human rights. Be that as it may, robot rights is perceived as the option to exist just as playing out own crucial can be connected to obligation of the robots in serving human with the assistance of relationship connecting with the human rights and human obligations (Koyama, 2016). It might incorporate right to the life just as freedom and opportunity of thought, balance alongside articulation under the watchful eye of law. Then again, the issue can be considered by the Institute for the Future. Riek and Howard (2014) attested that a moral concerns with respect to mechanical innovation are gathered consideration with regards to how it very well may be utilized for the military inclusions. There is likewise anxiety about whether, and conditions in which robots can be utilized. As the apply autonomy and the self-ruling frameworks gets thriving in human-robot connections that are turning out to be progressively critical way. There are methods of cooperating and controlling the innovation from oneself driving vehicles to the sex robots in the innovation. Then again, the method of understanding the advances can be intended to explain just as make new issues. It could help to advance trust with the clients (Richardson, 2016). In any case, turning out to be mutually dependent and over connected to the robots can causing issues in the uses of data innovation. A robot cist utilizing sociology and ethnography needs to explore collaborations between human-robot. Henceforth, concentrati ng on the procedure of how individuals collaborating with the robots can be engaged with various circumstances (van Wynsberghe, 2016). Utilizing an interdisciplinary methodology for understanding social elements of the learning just as human experience incorporate the way toward working and living with the robots and diverse rising advancements. Then again, during associating with individuals with intelligent robots in the general public every day, individuals can begin creating relationship with robots. Human are competent to connect a few items in customary life. On opposite, connections can be created with the standard items that are diverse in huge manner from creating with the socially intuitive robots (Sharkey, 2014). In any case, socially intelligent robots act self-governingly with basic nonhuman articles that can improve desires for individuals in regards to the limits. Also, communications between humanrobot are built up according to the principles of human to human cooperation and welcoming the clients to interface socially with robots. Moral contemplations about connections among human and robot and the bonds among robots and individuals can contribute better life for human. Notwithstanding, connections with individuals just as social responses to robots that are socially intelligent are basic to give a moral sha pe alongside cultural and lawful points of view (Blum, 2016). It has been accounted for that adequately humanoid robots might be showed up in broad daylight by 2020. Be that as it may, AI program is existed, which can be comprehended by normal dialects just as discourse with legitimate preparing power. Furthermore, it very well may be hypothetically tuning in to every one of the discussion over telephone alongside perusing each email on the planet. In addition, understanding just as revealing back to the administrators of program can be actually expressed by it. An AI program can permit the Governments and various elements to the successfully stifle contradict just as assaulting with adversaries (Fridin, 2014). Artificial intelligence innovation can't be utilized so as to supplant individuals in the positions, which need regard just as care that can be clarified as followed. A client care delegate is engaged with AI innovation previously utilized today for the framework dependent on phone for intuitive reaction in voice. Also, a fighter, judge just as cop can be engaged with the procedure. It is required to have bona fide sentiments on the sympathy from individuals in the specific positions. The machines can be supplanted to them and finding and distanced, downgraded just as disappointed. Then again, computerized reasoning can be utilized in the specific way that speaks to danger to the human nobility. In any case, engaging the chance of explicit machines in the positions can propose that accomplished on decay of human soul, which originates from speculation PCs. Representing ladies just as minorities can rather take risks with the unprejudiced PC. Then again, bringing up the conditions would incline toward computerized decided just as police with no close to home motivation. In any case, human pride needs to make progress toward evacuating the obliviousness of nature of the presence just as AI, which is basic for endeavoring. Man-made intelligence has significant effect on mankind. Moreover, AI engineers are delegates of future humankind alongside moral commitment. It is straightforward in their own endeavors. Making OpenCog is considered as one of the open source structure for advancement of AI. An OpenAI is one of the non-benefit based AI examine organizations, has purposed to create open source that is useful to the mankind (Westlund, Breazeal Story, 2015). There are a few open source programs for AI advancements. Then again, a portion of the specialists just as scholastics have been addressed for utilizing of the robots in military battle. Henceforth, giving some level of the self-governing capacities should be considered for it. The US Navy gives the reserve to military robots to turn out to be progressively mind boggling and need to have consideration regarding the procedure of ramifications of the capacity for building up self-sufficient choices. The self-ruling robots can be increasingly human for settling on choices in progressively compelling manner. Be that as it may, the morals of machine ethic is remembered for the exploration field is worried about planning for Artificial Moral Agents. The falsely clever PCs can carry on ethically. Three Laws of Robotics should be represented for misleadingly canny frameworks (Wolf, Grodzinsky Miller, 2016). These three would separate and make incomprehensible just as unforeseen conduct. Moreover, the work recommends that there is no arrangement of fixed laws adequately foreseen by the all conditions End From the above conversation it very well may be presumed that, the man-made consciousness or automated morals is one of the center topics associated with BioWare's Mass Effect arrangement of the games. It very well may be investigated with human progress situation and coincidentally created through AI a quick increment in the computational force by worldwide scale for neural system. The occasion is typically caused moral split between the emotions in presenting natural rights. Consequently, it is required to appropriately proceed so as to see as expendable hardware framework just as battle for decimating them. Notwithstanding, past of introductory clash and multifaceted nature of connection between robots just as their makers are viewed as appropriately through all angles. References Blum, P. R. (2016). Robots, Slaves, and the Paradox of the Human Condition in Isaac Asimovs Robot Stories.Roczniki Kulturoznawcze,7(3), 5-24. Borenstein, J., Arkin, R. C. (2016, June). Robots, Ethics, and Intimacy: The Need for Scientific Research. InProc. Conf. Int. Assoc. Comput. Philos.. Fridin, M. (2014). Kindergarten social assistive robot: First gathering and moral issues.Computers in Human Behavior,30, 262-272. Koyama, T. (2016, July). Moral issues for social robots and the trust-based methodology. InAdvanced Robotics and its Social Impacts (ARSO), 2016 IEEE Workshop on(pp. 1-5). IEEE. Richardson, K. (2016). The asymmetrical'relationship': matches among prostitution and the advancement of sex robots.ACM SIGCAS Computers and Society,45(3), 290-293. Riek, L. D., Howard, D. (2014). A code of morals for the human-robot connection calling. Sharkey, A. (2014). Robots and human pride: a thought of the impacts of robot care on the poise of more seasoned people.Ethics and Information Technology,16(1), 63-75. van Wynsberghe, A. (2016).Healthcare robots: Ethics, structure and usage. Routledge. Westlund, J. K., Breazeal, C., Story, A. (2015). Trickiness, Secrets, Children, and Robots: Whats Acceptable. InWorkshop on The Emerging Policy and Ethics of Human-Robot Interaction, held related to the tenth ACM/IEEE International Conference on Human-Robot Interaction. Wolf, M. J., Grodzinsky, F., Miller, K. W. (2016). Robots, Ethics and SoftwareFOSS versus Restrictive Licenses. InComputing and Philosophy(pp. 271-282). Springer International Publishing.

Marketing Objectives Smart Ways to Define your Marketing Goals

Marketing Objectives Smart Ways to Define your Marketing Goals Marketing is important for any company that wants to create awareness for itself and its products and/or services. Pivotal in marketing is having established and clear marketing objectives that help increase company awareness and consumer loyalty.Generally, marketing objectives are the strategies to achieve organizational objectives. For example, marketing objectives could be raising brand awareness for targeted customers, offering information on product characteristics, and decreasing customer resistance towards purchasing a product or a service.Marketing objectives are significant because they guide the actions of your marketing. These objectives are also used to measure how well a marketing plan is working. © Shutterstock | ImageFlowThis article will discuss how to come up with good marketing objectives and how to link them with your business’s objectives. The article would also discuss a couple of these marketing objectives including examples. Finally, the article will underscore the typical errors encountered whenever companies set their marketing goals.LINKING MARKETING OBJECTIVES WITH ORGANIZATIONAL OBJECTIVESBefore you start creating your marketing objectives, know your organizational objectives first. Organizations can have different objectives, whether it may be raising profit levels, improving the leadership in management levels, enhancing training of employees, smoothening out operational issues, and the like.Whether your organization may be for-profit, non-profit, government, or educational, organizational objectives can receive a big boost through marketing. For example, a for-profit can have the objective of raising revenues by increasing customer quality; a non-profit mi ght want to raise the donation sizes coming from a couple of patrons; or a local government may have the objective of increasing citizen self-service. Knowing these, marketing needs to indicate its objectives to address these organizational objectives. The marketer would also need to pick the marketing objective that can create the largest impact. Thus, to address the for-profit’s need for higher revenues, the marketing objective could be to attain new leads.Once you have more or less an idea of your business objectives, set out your marketing objectives. The order of the setting of objectives is always this way because marketing objectives lay out what businesses want to attain from its marketing and marketing activities. Overall, marketing objectives must be in accord with the general objectives of a business. They also serve as a significant focus for a marketing team.IDENTIFYING SMART MARKETING OBJECTIVESWhen you are trying to zero in on particular marketing objectives that he lp your company’s long-term objectives, it is common to remember the mnemonic: SMART. SMART can be used to evaluate the appropriateness of marketing objectives to drive various strategies or even improve the complete range of a business process. A good marketing objective incorporates the SMART criteria. Specific The objective is focused on a particular area.By making use of particular marketing objectives, you are able to concentrate on one objective per marketing plan in order to optimize efficiency. Companies usually want to attain many marketing objectives at the same time.However, every objective has to have its own plan for the purpose of effectiveness. Case in point, if a shoe manufacturer would like to introduce a new shoe line and would like to increase its product coverage towards a new target market, then there has to be a distinct plan for the release of the product and for the market expansion.Measurable The progression of the objective is quantifiable somehow.In or der to gauge whether a marketing plan has been successful, your company has to have marketing objectives that are measurable. The marketing plan, of course, needs to be measureable based on total profits, revenue generation, or quantity sold. The marketing objectives should also be measurable in the sense that it has to be really detailed so it can be effective.Simply stating a marketing objective where you hope to sell more quantity of a product than last year is not something usable to measure success. If you set your marketing objective to selling 30% more in nits from last year can be helpful.Achievable The objective must be attainable given your level of expertise and skill.Keep in mind that business growth is planned and gradual. Whenever you create a marketing plan, you use achievable objectives.If, for example, your profit growth for the past how many years has been 20%, then setting a marketing objective of 50% without any previous historical data to support the rise in gr owth is not good objective setting.Realistic marketing objectives inspire employees to want to attain the success indicated in marketing plans. By setting objectives that appear impossible will decrease morale. Moreover, it can make it challenging to plan for budgets for the next fiscal year.Realistic The objective can be reached with your resources.You have to be realistic about your marketing objectives. For example, you may have some product momentum, thus, you may be thinking that you can significantly increase your sales.However, you do not have the distribution or manufacturing processes in place for this increase in sales. Make sure that your expectations in manufacturing and the like do not exceed your historical averages; or that your expectations in increased sales can be covered by your sales staff; etc.Time-Bound The objective states a particular amount of time wherein the results can be achieved.You have to ensure that your marketing objective is bound by time. This w ould help you analyze whether your marketing strategies worked to achieve the intended results. Case in point, if you have a marketing objective that you want to attain in 6 months, assess the actual outcomes against the projected outcomes for each month. From there, see if you need to make adjustments in order to attain the overall objective of the marketing plan.Generally, SMART marketing objectives clear up where you want your company to be, providing for a measurable goal that could be monitored, and plans could be developed to satisfy business objectives.SETTING MARKETING OBJECTIVES AND EXAMPLESHere are some common marketing objectives used in any industry. To give more meat to the objective, we also give a few examples per marketing objective.Increasing SalesPerhaps one of the most relevant objectives of marketing, especially for organizations that are for profit, is increasing sales and driving business. Marketing has to earn a return on investment.This means that the rise in sales must substantially be greater than the marketing costs. To accomplish this, the marketing objective must be specific, as previously mentioned. Usually, it is insufficient to merely state that the marketing objective is to increase sales for a percentage. The more detailed you are on your marketing objective, the better.For example, you can indicate as a marketing objective: “increase shoe sales for women ages 15-30” or “increase the number of individuals who buy from our online store to 15%.” Improving Product AwarenessA marketing objective can concentrate on revitalizing or stimulating the interest in a product or service that has been in the market for a while or which people already have preconceived notions or attitudes about. Case in point is the California Milk Processor Board’s “Got Milk?” campaign that started in the middle of the 1990s but is still being used all over the U.S. The effort boosted the industry, creating a 91% awareness rating after it was used for 2 years.Definitely, every brand wants to increase their market share and to have people always talk about them. Although this might seem too lofty an ideal that cannot be measured easily, there are actually quantitative and qualitative approaches to enhancing product awareness.For example, thought leadership appears to be an objective that is solely qualitative. This is because you cannot really seem to measure if an audience perceives you as an expert. However, you can measure related variables that are connected to being a thought leader. You can look at the shares of industry influencers, the number of social mentions, and the amount of citations of individuals.Nowadays, higher engagement due to improved product awareness can be quantified through the measurement of individual metrics such as time spent on a website, the number of pages viewed for each session, the number of clicks, the bounce rate, and the number of shares on social networking sites.Establishing Yourse lf in the IndustryIf you are a new business, you might find it really challenging to stand out in an already crowded market, especially with the public always being so distracted. Such an example of this marketing objective for organizations who want to establish themselves in the industry yet have small public awareness could be: “Be one of the top 3 brands in the industry, as named by our customers.”Such a successful marketing campaign was that of GoDaddy.com. GoDaddy.com hosts websites and it made a name for itself by showing stimulating advertisements in high profile areas like in the much-awaited and -watched Super Bowl.Managing the BrandIt takes much effort to take a place in the public’s mind and psyche. There are actually many marketing activities that are aimed at keeping a permanent spot in the public space. Big corporations in the world, like Nike and McDonalds, for example, run advertisements using particular tones and images to remind its customers of their produc t or service. In this case, they are not promoting their offerings.The marketing objective in this case could be: “To have our brand recognized anywhere in the world, sans explanation.” Starbucks actually garnered free publicity in the year 2011 when it removed its name from its logo. The company merely relied on its popular siren logo to remind its consumers of their company.TYPICAL ERRORS IN SETTING MARKETING GOALSSome companies do make mistakes whenever they set marketing goals or objectives. Oftentimes, companies would write a particular marketing objective under each SMART heading. Of course, this does not work well. Marketing objectives must be grouped in a logical manner.Besides grouping the marketing objectives logically, make sure that you do not have too many marketing objectives. By focusing your efforts on a few objectives, you get to accomplish them in a targeted manner and in less time.In order to verify whether your objectives are the right ones for your company, take the following tests, which incorporates the concept of SMART marketing objectives:The Access Test Is the data produced as a result of the objective easy to capture and locate?The Clarity Test Could there be any ambiguity in interpreting the results of the marketing objective?The Consistency Test Is the data collected from the objective always the same whoever may measure it?The Cost Test Is the objective worth the cost of measuring its results?The Focus Test Is objective only measuring what the company wants to measure?The Gaming Test Is the objective probably going to result in inappropriate or undesirable behavior?The Relevancy Test Is the objective talking about a correct measure?The So-What Test Is the objective actionable?The Timeliness Test Can the resulting data from the objective be easily accessible for action to take place?The Truth Test Are the objectives measuring what is needed to be measured?

Wedding Speech by Brother of Bride Essay - 1161 Words

Good evening everyone. Hope you are all having a great time. I will try to keep this brief as I am eagerly anticipating that part of the night when the best man humiliates the groom. For those of you who don’t know me, I’m Craig, Rebecca’s oldest brother. The middle child Trent, is seat over there. He is going to love me saying that When Rebecca first asked me some weeks ago if I would make a speech today my first thought was WHY? But then as I sat down to put pen to paper and goggled wedding speeches last night, I was overwhelmed by strange feelings of happiness and pride for my baby sister and her big day. I have been sternly warned not to delve into any of her past relationships, her difficult pre- and post-teen attitude and her†¦show more content†¦As some point we started to here the name Matt come into conversation but as I wasn’t living at home anymore, mum kicked me out at 25, it was some time until I had the pleasure of meeting this new young man. By the time I did it was too late. The cheeky bugger was already sitting at my seat at the dinner table. The bloody nerve of the guy! It appeared he had already won over Mum Dad but Trent and I where immune to his cheap tricks and transparent charm. You see, we had seen them all before, we had used them ourselves. Saying Matt has a good appetite would be an understatement. I am pretty good on the tooth myself, but I have never seen someone put away as much food (and BBQ sauce) as Matt. Monday night dinner at Mum and Dad’s would never again see the existence of leftovers. This helped no end in getting into Mum’s good books. If you eat and like mum’s food, your in. Dad on the other hand was harder to crack. You see with no leftovers, what was he going to take to work for lunch the next day. Matt had is work cut out, or so we thought. Dad enjoys a beer after work and has the typical beer fridge in the garage. So when Matt came over he would always ask if anyone wanted a beer. Thus Matt became Dad’s personal 6 foot 7 beer wench. On the surface this looks like a win win situation. Dad gets a beer brought to him and in turn Matt gets in favour with Dad and gets to drink Dad’s beer. Very cunning indeed! The problem is that Dad had been aShow MoreRelatedEssay on Wedding Speech Delivered by the Brother of the Bride533 Words   |  3 PagesWedding Speech Delivered by the Brother of the Bride Good evening ladies and gentlemen, Im Neal, the brides brother. On behalf of my mother, Mrs. Lian White, I wish to thank you all for coming to celebrate this special occasion with us. We are so happy that so many of our friends and relatives are able to come here to enjoy this splendid occasion with us. Today seems like a magical dream. 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Top Argument Essay Samples Ap English Guide!

Top Argument Essay Samples Ap English Guide! All About Argument Essay Samples Ap English The question wasn't merely an invitation to write discursively on the topic of photography. Even if you believe your college essay is ideal, the second pair of expert eyes might be genuine life-saver! Obviously, it is a different story with Nerds. Anyway, your reaction may also make an overall address to the whole documentary without picking parts. Top Argument Essay Samples Ap English Secrets In any case, also make certain that grammar is in order. A good DJ will emphasize certain facets of the music, or bring elements from various tracks into dialog together. AP Language and Composition course is a huge deal, and your primary purpose is to clearly show your capacity to create decent analysis with an ideal structure and grammar indexes. You should have your reasons, and our principal concern is that you find yourself getting a great grade. Some students think about the absolutely f ree response section being the hardest portion of the whole English exam. Demonstrate your confidence this particular problem is resolved and isn't anticipated to reoccur. The act is an entrance exam utilized by the majority of colleges and universities to produce admissions decisions. Even though it might seem that the customer doesn't care about what you've got to say initially, keep in mind that the customer approached you for resolution. Eventually the customer must lower her or his voice to hear what you're saying. He may be angry because he or she made incorrect assumptions that led to improper expectations. He will never be able to navigate the requirements, restrictions or resolution with the same knowledge and experience as you. Reiterate Make sure you are addressing the technical, administrative and emotional facets of the customer concerns. Our customer support will gladly tell you whether there are any special offers at the present time, together with make sure you are getting the very best service our business can deliver. It's not effective to interrupt the customer while he or she's venting combustible sentiments. Tell the customer that you have the issue and will apply your private effort to achieve success. Appropriate preparation proves that you understand how to compose an argumentative essay in AP English. After you are psychologically set to compose the essay and with clear understanding of your audience, conduct research on the subject or essay. There is a particular essay in the prompt that you have to analyze. Lastly, don't neglect to proof read your biology essay before the last submission. You can also see academic essay. You can also see analytical essay. You might also see descriptive essay. It is crucial to be aware an argumentative essay and an expository essay could possibly be similar, but they vary greatly concerning the quantity of pre-writing and research involved. It should encompass your whole essay in only 1 sentence. Reading example essays works precisely the same way! So this very first post is truly the first in a series that intends to lay out a couple of metaphors which may help to convey what DJing is actually about. After all, the subject of the essay ought to be fully disclosed on an expert level. The War Against Argument Essay Samples Ap English There is only one difference within this prompt, and it lies within this synthesis essay you should write. If you cannot determine what the question is, return and reread the prompt. You're predicted to persuade the readers with your arguments, so be certain you include as many supporting academic parts of evidence as you're able to. The ending of your argument should be constructed from the stated thesis statement. A comprehensive argument As mentioned before, an argument does not need to be formal. Attempt to select the best devices to strengthen your argument that you are able to.

Job Interview Role play Free Essays

Interviewer2: So first of all, please tell me about yourself. Applicant1: Certainly. I completed my degree in Business Studies at the University of Plymouth and spent the summer months travelling Europe with some friends. We will write a custom essay sample on Job Interview Role play or any similar topic only for you Order Now In the morning, I try to spend some time going to the gym, as I like to keep myself fit and healthy, and also participate with a local football team in the evening. Interviewer1: That sounds wonderful. We have a gym here and we also organise company football tournaments between different branches. We are always looking for team members to join the football squad. So, why are you leaving your current job? Applicant1: Well, it has been great experience working as a Marketing Assistant for the past three years and feel like I am ready for a change. I learnt a great deal with my current employers but am keen to learn more within the industry. Interviewer2: I see. I notice that you are commuting from Brighton and it is an hour journey to our office. If you don’t mind me asking, are you willing to travel between the branches? Applicant1: Absolutely, I enjoy travelling and was keen to experience more, especially when I travelled around Europe. In fact, I am planning to visit a conference at the weekend in Birmingham. Interviewer1: Ohh, that sounds interesting. What conference is that? Applicant1: The conference is about B2B marketing. Interviewer2: Well have fun. What mistakes have you learned from? Applicant1: Actually, when I first started my previous job, I didn’t know anything about business marketing. I had to basically teach myself and continuously ask questions to my boss for guidance. Essentially, I was learning the ropes. One mistake was related to the procedures for keeping information secure. I was given training and implemented this. Interviewer1: Why do you want to work here? Applicant1: Having learned the basics of marketing with my current company, I would like to develop my interest and career with a company which is reputable not just in the UK but abroad. I believe your company would be able to support my aspirations. Interviewer2: Okay. Thank you. I have a few more questions. How do you handle stress and pressure? Applicant1: I believe that the degree course has provided me with the opportunity to multitask and stick to a deadline. I also am used to dealing with prioritising my workload and working as part of a team. Obviously, I am aware that on occasions I am expected to contribute and I hope that the skills that I have gained will enable me to assist with any future projects. Interview1: Thank you for this. Finally, what are your salary expectations? Applicant1: Well, I started my marketing career three years ago and still open to develop professionally. Therefore, I expect to earn a salary commensurate to my qualifications and experience. Interview2: Do you have any questions for us? Applicant1: Not at the moment. Interviewer1: Well thank you for taking the time to answer the questions and we shall be in touch in the next few days. Should you have any questions, don’t hesitate to contact me. Applicant1: Thank you and I look forward to hearing from you soon. Applicant2 Interviewer1: Good afternoon, please have a seat. Applicant2: Thank you. Interviewer2: How are you doing today? Did you have any trouble finding the office? Applicant2: I’m fine thank you, and I had no trouble at all getting here. Interviewer1: Great. Well let’s get started. Could you tell me about yourself? Applicant2: I graduated from Khon-Kaen University with a major in communications. I’ve been working for the past year in public relations at a small company, but I’m looking to expand my horizons now and work for a larger corporate company like this one. Interviewer2: Why are you interested in this position? Applicant2: I saw on your website that your company does a lot of work for improving literacy levels in public schools. In college, I participated in a number of programs like XBMC, Flip Publisher, and Microsoft Office that aimed to encourage students in their education. I think that it would be a rewarding learning experience for me, and I believe that I could use my past experiences to excel in the position. Interviewer1: What’s one of your weaknesses? Applicant2: I would say that I’m not very experienced in making presentations. In my last job, I did not have a lot of opportunities to practice my public speaking because the company was so small. I would really like to work in a place that could allow me to develop that skill further. Interviewer1: Tell me about your worst boss. Applicant2: I’ve been very fortunate to not have any awful supervisors. With all of my bosses, I’ve learned a lot and discovered what type of management style I work the best under. I definitely respond better to set guidelines and organization, so my worst experience was with a supervisor who was a little disorganized. I learned how to work well in that kind of environment though because of my time with him. It’s important to use every challenging experience as a way to learn and improve, so I couldn’t call one boss worse than another. Interviewer2: How do others describe you? Applicant2: Erm†¦my colleagues describe me as a hard worker. I’m the first one to lend a hand in a project when it is needed. I’ve always been very self-motivated, and my colleagues know that they can count on me. When I first started at my last job, it was a new field for me. I had to ask for a lot of help at first, but I worked hard. My colleagues saw how quickly I improved in the first couple of months, and they respect me for that now. Interviewer1: Why are you the best candidate for this position? Applicant2: I’m really impressed by the work that your company does. I have had a lot of experience in the past working in similar fields, so I think I would fit in well. I am sure there are a lot of other qualified candidates for the job, but I am passionate about this work. I would dedicate myself to doing the best possible work. Interviewer2: Great! So, how do you thing you fit in our organization? Applicant2: I wish to make a career in IT industry and keeping in mind my long term goals, I believe that associating with this organization will be the most prudent step. In here, I would surely be able to further utilize my skills in the most effective manner and also, obtain a chance of acquiring newer skills and honing the same. Interviewer1: Do you have any questions for us? Or, is there anything about the company that I haven’t told you? Applicant2: Well. What is the salary for this position? Interviewer2: You can identify it by yourself, so we separately spend on your healthcare, flextime and vocation time. Applicant2:Oh! I see. Interviewer1: You have to joy us first, and you will know all of the questions which you were wondering. I think. Well, thank you for your time. We’ll be making a selection in a couple of days and will call you one way or the other. Applicant2: Thank you for seeing me. Have a pleasant day. How to cite Job Interview Role play, Papers

Shakespeare’s an Example of the Topic History Essays by

Shakespeare’s The two characters Richard, Duke of York and Henry, Earl of Richmond both prepare for battle by speaking to their soldiers, painting a antithesis view of one another. Richmonds oration to his soldiers invokes honorary revenge on the behalf of loved ones and of his country. In Act 5 and scene 3, the reader is given Richmonds point of view. Before giving a speech to his soldiers, Richmond had dreamt that he was visited by his slain relatives. His dead relatives encouraged him to win this battle over Richard who had murdered them. This dream message becomes the fuel that ignites Richmonds drive to conquer Richard and his men. Need essay sample on "Shakespeares" topic? We will write a custom essay sample specifically for you Proceed Richmonds tone of voice, full sincere and determination for his soldiers, slithers into the opening of his speech in line 237 more than I have said, loving countrymen. (p.140) Instead of seeing his soldiers in a non-ranked way, Richmond brings them together with him in brotherhood hence his choice of word countrymen. This means his troops and him are end this together for the love of God. Richmond bond is together as gentlemen in line 245. Before giving his soldiers the last pep talk, Richmond reminds them the type of person Richard is. His speech colors Richard as a bloody tyrant and homicide. (line 246), a traitor and a murderer in line 255. Richmond is more concerned with moral revenge as an act of honor to his country, to his countrymen and to God. He uses persuasion as his sword cutting through the harsh reality of what has being going on. Such as in line 247 when describing Richard as not a part of countrymen, but as person who destroys men. By rebuking to call Richard by name other than one or traitor or tyrant, Rchmond persuades the soldiers a cold picture of an enemy; Richard is not one of them as indicated in these lines one hath ever been Gods enemy/then if you fight against Gods enemy,(252-254 ). The Duke of York continues on with this method throughout his speech, twisting and turning his words to build up the hatred that he has about his enemy onto his soldiers. He does this by reminding each soldier that he has a duty on the behalf of God and to think of each of their own lives if the battle is not one. As described within lines: God will in justice ward you as his soldiers If you do sweat to put a tyrant down, You sleep in peace, the tyrant being slain; If you do fight against your countrys foes, Your countrys fat shall pay your pains the hire If you do fight in safeguard of your wives, Your wives shall welcome home the conquerors; If you do free your children from the sword, Your childrens children quits it in your age, Then, in the name of God and all these rights. (254-263) At this point Richmond breaks the bond and separates this intention to encourage each soldier to think about their wives, children, country and God while out on the battlefield. He has become a leader-their leader. If they win this battle in do so in ommitment and in honor they will be loved by their families, their offspring will benefit and as indicated in line 256 , the soldiers will be at peace knowing Richard is no longer live to take from them. Unlike Richmond, who appears to be more sincere and honorable in who he is and what his fighting, King Richard, Duke of Gloucester, who appears to be more authoritative and direct. He es right into his oration without any regards to his men. There is no warmth but impatience with getting this battle started and over with. He provides them a dirty and ugly picture of Richmond and his soldiers. The opening lines immediately gives the reader this What shall I say more than I inferred/ Remember whom you are to cope withal. (p.143) Hearing this speech out loud, the reader believes that King Richard speaks rapidly without any haste or waste of words. He repeats over and over to his soldiers the type of people they will be battling. Unlike Richmond, who is mainly out to get King Richard, King Richard lumps Richmond with soldiers as one. He calls them vagabonds, rascals, runaways (Shakespeare line 316), famished beggars (Shakespeare 329). The Duke of Gloucester sees them as outcasts, a sum of Bretons and base lackey peasants, (Shakespeare 317). Shakespeare gives King Richard unpleasant imagery by having using grim words like vomit , cold, poor not only to describe the nemy but a reflection of King Richard himself as uncompassionate, cold-hearted, ruthless, and grim. The imagery of Richards enemies paints his enemies as vile and disgusting like rotten scoundrels in a sewer as compared to in this line For want of means, poor rats, had hanged themselves (Shakespeare 331). As he rambles on about Richmond and his soldiers, Richards tactic that he uses in his speech is sarcasm which is scattered throughout his speech. He does this to emotionally fuel his troops to win this battle. He insists this in hese lines: If we be conquered, let men conquer us, And not these bastard Bretons, whom our fathers Have in their own land, beaten, bobbed and thumped, And in record left them the heirs of shame (332-335) King Richard does not want his men to carry this shame so he pushes on telling them if they lose Richmond and his men will enjoy their lands and sleep with their lives. (p.143) However, he poses this in a question form Shall these enjoy our lands?/Lie with our wives? Ravish our daughters? (Shakespeare 336). Again, in his speech, King Richard connects with his soldiers. While one paints the other as scum and the other as a tyrant, Both Richmond and King Richard despise each other in different ways for different reasons. Both speeches reflect the type of men they are and the kind of soldiers they have by the description they each paint of one another as indicated earlier with several examples. Shakespeare purposely created both characters antithesis of each other that even the names are opposite. Richmond is soft and strong and Richard is cold and uncaring. Shakespeare gives the reader metaphors and similes in both mens speeches to reveal the characters feelings about one another. For example he uses this device in Richmonds speech in these line The prayers of holy saints and wronged souls/Like high-reared bulwarks, stand before our faces, (Shakespeare lines 241-242). Shakespeare uses personification in King Richards speech, but he does not highlight it. Whom their o ercloyed country vomits forth/to desperate adventures and assured destruction(Shakespeare 318-319). These rhetorical devices enrich and support the characters persona. King Richards character spills his harsh feelings towards Richmond, but in the speech, Shakespeare slides irony in the oration. Lers whip these stragglers oer the seas again. (Shakespeare line 327) King Richard calls Richmond and his soldiers stragglers but his tone of voice in this line and throughout the speech is that of a rogue. Shakespeare flips it around by having King Richard speak in a brash and fast pace way. Shakespeare wants the reader to know it is King Richard who is a straggler. Shakespeare doesnt do this with Richmond. He gives a leader type figure, in which Richmond speaks noble, calm and with certainty. The two very unparallel speeches provides with foreshadowing of what is about to come and who might win. The reader thinks it will be Richmond and his men based on t Richmonds speech and how her presents himself. Richmond has a purpose to fulfill; King Richard wants a battle to remove Richmond out of the way. The King doesnt express that side of him. He only addresses the aftermath of losing a battle. He sneakily gives his soldiers fear as hidden in these lines You sleeping safe, they bring to you unrest/You having lands, and blessed with beauteous wives/They would restrain the one, distain the other( Shakespeare 320-322). He wants them to worry about what would happen if they conquer their lives. He feeds his soldiers fear. Ironically, He does not provide encouragement or nobility despite him being the King of Gloucester. Shakespeare shows the reader this. Shakespeare intentions with these speeches are to draw the polar personas of both men. Works Cited Bevington, David. Ed. Shakespeares Richard II. New York: Bantam Book and Scott, Foresman and Company, 1980. Bevington, David. Ed. Shakespeares Richard III. New York: Bantam Book and Scott, Foresman and Company, 1980.

Effects of Globalization on the Society Essay Example

Effects of Globalization on the Society Essay Example Effects of Globalization on the Society Essay Effects of Globalization on the Society Essay Globalization is one of the modern-day policies implemented in effort to decide the economic quandary of assorted states and to promote free fluxing economic minutess among states. And as such. globalisation has become an influential phenomenon making assorted planetary Scopess. It is an international procedure by which states are being pushed to organize a individual and incorporate planetary society. The different societies within a globalized community undergo assorted transmutation and developments which are comprised of common patterns and beliefs known as the cultural universals. The cultural universals are versions in run intoing the demands of the members of the society in footings of nutrient. vesture and shelter. Developments are achieved through inventions. Invention is the procedure of shooting new thoughts or objects within a civilization. And with these alterations and inventions. this procedure besides renders societal effects. There are two types of inventions: find and innovation. The Chapter 3 of the book Sociology a Brief Introduction explained how development in civilization occurs in the planetary scene. This chapter expounded the assorted constructs refering to the development of civilizations such as globalisation. diffusion and engineering ( Schaefer 58-60 ) . The current globalisation policy renders effects on the assorted facets of the society. Globalization is a wide term. It encompasses the assorted facets of the state including political relations. society and economic system. More frequently than non. globalisation is associated to the economic activities of the state but it besides affects the assorted facets of society. Globalization Globalization is the integrating of the economic systems and societies worldwide. Globalization is considered as one of the most hotly-debated subjects in the field of international economic sciences over the past few old ages ( Globalization ) . It is the procedure of doing the local or regional phenomenon into a planetary 1. The states are unified into a individual society which carry out the map together. It is like incorporating the economic. technological. sociocultural and political facets of the state ( Croucher 10 ) . Whenever globalisation is mentioned. it is frequently associated with economic constructs and activities. Globalization is viewed as an economic procedure that integrates national economic systems into one international economic system profiting the activities of the built-in economic system ( Bhagwati 3 ) . The term has been often defined by different economic experts. and as the such. the construct of globalisation has developed so many definitions in conformity to the society’s point of position where the term is being utilized. The term globalization has been around for rather a long clip. The construct has non been popular until the late eightiess and 1990s when its theoretical constructs became more good known. But the activities of globalisation has already been put to pattern even during the early times when the European states colonized other parts of the universe ( Yergin ) . The first moving ridge of globalisation occurred during the nineteenth century which resulted to an unbelievable addition and growing in the international trade and economic interaction with the European states ruling the world’s economic activities ( Yergin ) . But the construct of globalisation became more marked and used after the Second World War. The outgrowth of this construct came from the thought of the Reconstruction of societies after the devastations caused by the war. The constitution of the International Monetary Fund and the World Bank became two of the most influential international organisations that pioneered the Reconstruction of war-devastated states and became relevant agents in reconstructing economic advancement and stableness in these states. Effectss of Globalization Globalization is a strategic economic procedure which aims to supply prosperity and growing to the world’s economic system. However. globalisation has advantages and disadvantages. Although in the economic point of position. globalisation is a positive and good procedure. But its part to the overall addition in the planetary prosperity is still alone. Globalization creates a procedure of circulating modern methods and equipments needed in the modern-day endeavor direction. economic growing and planetary funding. This manner. globalisation besides increases labour productiveness and efficiency of the factors of production ( Bozyk 3 ) . Furthermore. globalisation hastens the motion of the indispensable factors of production. particularly the capital and engineering. The other factors increasing the production is fleetly traveling such as new and advanced thoughts. modern engineerings and production methods. Consumers. on the other manus. besides benefit from the procedure by buying high-quality merchandises due to the addition efficiency in production. In this procedure. globalisation influences the ingestion and quality of the merchandises ( Bozyk 4 ) . The communicating and information industries are besides greatly influenced by globalisation procedure. Information disseminated under the dogmas of free trade and in the coming of advanced engineering tools and appliances rendered the information industry free motion and easy entree to the people. The outgrowth of internet handiness and telephone services brought information closer to the people. On the other manus. globalisation besides renders disadvantages that are inappropriate to some states prosecuting in the modern-day economic tendency. Some of these disadvantages include the world that globalisation merely brings net income to the affluent and well-developed states and amplifies the fringy difference of the well-developed and developing states. The international economic policy is tilting towards the wealthy and powerful states and is unsuitable to the developing states ( Gavrilenkov et. al 233 ) . Furthermore. some states are using globalisation to set up universe domination. authorization and power which will enable stronger states to pull strings the relationships of different states within the international order. Nowadays. the United States is basking the position of being one of the strongest states or likely the exclusive universe world power. However. the current position of China. its economic stableness. and the rate at which the Chinese economic system advancements will shortly equal United States in footings of industry. wealth and technological betterments ( Hurst 91 ) . Plants Cited Bhagwati. Jagdish. In Defense of Globalization. Oxford. New York: Oxford University Press. 2004. Bozyk. Pawel. Globalization and the Transformation of Foreign Economic Policy. Hampshire: Ashgate Publishing Limited. 2006. Croucher. Shiela L. Globalization and Belonging: The Politicss of Identity a Changing World. Lanham. Maryland: Rowman A ; Littlefield. 2004. Gavrilenkov. Evgeny. Paul J. J. Welfens and Ralf Wiegert. Economic Opening Up and Growth in Russia. New York: Springer Verlag Berlin Heidlberg. 2004. Globalization . 2001. The World Bank Group. 10 October 2008 lt ; hypertext transfer protocol: //www1. worldbank. org/economicpolicy/globalization/ gt ; . Hurst. Charles E. Social Inequality: Forms. Causes and Consequences. Boston: Allyn A ; Bacon. 2006. Schaefer. Richard T. Sociology: A Brief Introduction. United Kingdom: Academic Internet Publishers Incorporated. 2006. Yergin. David. Commanding Heights . n. d. 10 October 2008 lt ; hypertext transfer protocol: //www. phosphate buffer solution. org/wgbh/commandingheights/shared/minitext/tr_show01. hypertext markup language gt ; .

Political Aspects of the Classical Age of Greece

Political Aspects of the Classical Age of Greece This is a brief introduction to the Classical Age in Greece, a period that followed the Archaic Age and lasted through the creation of a Greek empire, by Alexander the Great. The Classical Age was characterized by most of the cultural wonders that we associate with ancient Greece. It corresponds with the period of the height of democracy, the flowering of Greek tragedy, and the architectural marvels at Athens. The Classical Age of Greece begins either with with the fall of the Athenian tyrant Hippias, son of Peisistratos/Pisistratus, in 510 B.C., or the Persian Wars, which the Greeks fought against the Persians in Greece and Asia Minor from 490-479 B.C. When you think of the movie 300, youre thinking of one of the battles fought during the Persian Wars. Solon, Peisistratus, Cleisthenes, and the Rise of Democracy When the Greeks adopted democracy it wasnt an overnight affair or a question of throwing out monarchs. The process developed and changed over time. The Classical Age of Greece ends with the death of Alexander the Great in 323 B.C. Besides war and conquest, in the Classical period, the Greeks produced great literature, poetry, philosophy, drama, and art. This was the time when the genre of history was first established. It also produced the institution we know of as Athenian democracy. Alexander the Great Profile The Macedonians Philip and Alexander put an end to the power of the individual city-states at the same time they spread the culture of the Greeks all the way to the Indian Sea. Rise of Democracy One unique contribution of the Greeks, democracy lasted beyond the Classical period and had its roots in the earlier time, but it still characterized the Classical age. During the era before the Classical Age, in what is sometimes called the Archaic Age, Athens and Sparta had followed different paths. Sparta had two kings and an oligarchic government while Athens had instituted democracy. Etymology of Oligarchy oligos few arche rule Etymology of Democracy demos the people of a country krateo rule A Spartan woman had the right to own property, whereas, in Athens, she had few freedoms. In Sparta, men and women served the state; in Athens, they served the Oikos household/family. Etymology of Economy Economy oikos home nomos custom, usage, ordinance Men were trained in Sparta to be laconic warriors and in Athens to be public speakers. Persian Wars Despite an almost endless series of differences, the Hellenes from Sparta, Athens, and elsewhere fought together against the monarchical Persian Empire. In 479 they repelled the numerically mightier Persian force from the Greek mainland. Peloponnesian and Delian Alliances For the next few decades after the end of the Persian Wars, relations between the 2 major poleis city-states deteriorated. The Spartans, who had earlier been the unquestioned leaders of the Greeks, suspected Athens (a new naval power) of trying to take control of all of Greece. Most of the poleis on the Peloponnese allied with Sparta. Athens was at the head of the poleis in the Delian League. Its members were along the coast of the Aegean Sea and on islands in it. The Delian League initially had been formed against the Persian Empire, but finding it lucrative, Athens transformed it into its own empire. Pericles, the foremost statesman of Athens from 461-429, introduced payment for public offices so more of the population than just the rich could hold them. Pericles initiated the building of the Parthenon, which was supervised by the famed Athenian sculptor Pheidias. Drama and philosophy flourished. Peloponnesian War and Its Aftermath Tensions between the Peloponnesian and Delian alliances mounted. The Peloponnesian War broke out in 431 and lasted for 27 years. Pericles, along with many others, died of plague early in the war. Even after the end of the Peloponnesian War, which Athens lost, Thebes, Sparta, and Athens continued to take turns as the dominant Greek power. Instead of one of them becoming the clear leader, they dissipated their strength and fell prey to the empire-building Macedonian king Phillip II and his son Alexander the Great. Historians of the Archaic and Classical Period HerodotusPlutarchStraboPausaniasThucydidesDiodorus SiculusXenophonDemosthenesAeschinesNeposJustin Historians of the Period When Greece Was Dominated by the Macedonians DiodorusJustinThucydidesArrian fragments of Arrian found in PhotiusDemosthenesAeschinesPlutarch

Stock Options and Multinational Corporations Essay

Stock Options and Multinational Corporations - Essay Example Being a manufacturer of pharmaceutical products, the market is global and consumer range is broad; and this will not pose any problem in terms of the location of the venture. China is currently the leading economic zone in Asia, and expanding to this part of the globe will be beneficial for the company. China is a good source of cheaper labor, consequently resulting to less production costs. It is also a good location for logistics since consumers in the Asia-Pacific region can be reached much faster and easier. The study conducted by Tong and Reuer (2007) showed that venturing in a foreign country has an almost direct relationship with downside risks, both in terms of return on assets and return on equity. This is because cultural similarities have to be considered in order to minimize the negative effects. The fact that China’s language is the main barrier, plans have to be laid out in order to overcome this weakness. By adapting the methodology done by Tong (2007), the use of a Heckman two-stage model will be a good technique to for real options analysis. Variables such as cultural distance, trade restrictions and GDP should be evaluated to determine if the results are favorable. China’s language barrier can be solved, by getting business partners who can communicate both in English and Chinese. By doing so, the company will be able to penetrate billions of consumers, and provide even more opportunities in the

The Knowledge of Reading Essay Example | Topics and Well Written Essays - 1000 words

The Knowledge of Reading - Essay Example According to the study reading helps people find things that they may need. People read directions, warnings, and advertisings. Without reading, no one would know what is right and what is wrong. Reading warnings and special signs prevent people from getting into dangerous situations. For example, there are signs that read â€Å"caution, end zone† to tell people to avoid a certain area. If a person does not know how to read that, her or she may get into trouble. The roads give directions so that people can find their way to any destination. In order to get to certain places, people must know how to read directions and signals. It is always important to know how to read because it prevents people from being lost or confused. Secondly, reading helps when communicating with our family and friends. Today, everyone communicates by email, Facebook or texting, etc. What if nobody knew how to read? How would relatives that live far away with each other? This is why reading is truly im portant. From this paper it is clear that people know what happens around the world by reading newspapers and articles. They are aware of the actions that happen among them. Reading also challenges the mind. In the article, â€Å"Response to Alberto Manguel’s ‘Reading Ourselves and the World around Us,† the author says that words and letters are only symbols that allow us to give meaning to literature. He also says, â€Å"If people do not take the time to read and give meaning to everyday occurrences, they will not fully understand the reason behind a lot of things and will not be able to function properly in their lives†. This is important because people need to know the surroundings and the knowledge inside themselves which will help them to reach their goals and put their lives on track, because the more knowledge the individual have, the more chance to success. Most importantly, however, reading gives people the ability to access ideas of other people, from other perspectives. Each person has only one life, only one lived experience, through which to filter what happens in the world. This can be a very disastrous thing. For instance, if someone grows up very rich and in a lot of luxury, they may not be able to understand that some people are very poor and have nothing to eat. Or if they grow up in a very repressive society where they are not allowed to say what they think or challenge existing ideas, they may not know that there are other ways of doing things, other societies that act differently. Reading allows people to break out of this cycle, to understand the world from many different perspectives. This happens because every time one reads, one is exposed to a different way of thinking, a different way of seeing the world through a different set of filters. This is true in non-fiction, obviously, because it allows a person to explain how they think through and work through things. But this is also true

The Case Against Direct Changeover Information Technology Essay

The Case Against Direct Changeover Information Technology Essay The purpose of this report is to complete the requirements and implementation according to the CAVIES and VOLE case study. Evaluate if any objectives have changed or should have changed. Comments should address the following final installation plan. This report is about the CAVIES and VOLE final installation and support. This has been in place for .. months and this report covers the evaluation of the implementation. 1.2 Scope Analyze if proper limits were established in the feasibility study and if they were maintained during implementation. Comments should address the following: The business goals and objectives for this project will focus on implementing the system. Enhances the ability and effectiveness of staff to perform their jobs. Facilitates coordinated crime prevention and reduction. Provides data security. Provides an open, flexible, reliable technology base for the future. Facilitates the electronic capture of data at its source. Is easy to use. Eliminate redundant data entry throughout the organization. Ensure that end users have input into the design process. Accomplish project business goals and objectives within defined budget and time parameters. Minimize impact to standard business operations within the affected units. Craft a favourable and secure relationship between the Department and the selected vendor. Facilitates Help Desk Support System. 2. Installation 2.1 Deployment Plan Pilot Changeover Implement the new system at a selected location of the company, such as only one branch office. The first group to use the new system is called the pilot site. The old system is still running at the pilot site and for the rest of the organization. After the system proves successful at the pilot site, it is implemented into the rest of the organization, usually using the direct changeover method. Pilot conversion is a semi parallel and direct changeover method. Operating both systems at only one site is not as expensive. This strategy builds the confidence and the errors are traced easily. Pilot implementation where the new system will be implemented branch by branch, if there is an failure in the new system it will be in one branch only. The problem solved in any branch will not appear in the others. We recommend a pilot deployment. That is a deployment to a select group, probably power users or those in a particular department or division. Successful projects avoid a big bang approach which attempts to roll out the system to a large audience in a single deployment. This is asking for trouble. Instead start small using a pilot and obtain feedback. Pilot implementation: implementation_pilot With this strategy, the new system replaces the old one in one operation but only on a small scale.   For example it might be tried out in one branch of the company or in one location.   If successful then the pilot is extended until it eventually replaces the old system completely. Pilot operation is combination of both direct cutover and parallel operation, which restricts the implementation to a pilot site and reduces risk of system failure as compared with a direct cutover method. Operating system only at pilot site is less expensive than parallel operation. Creating a Pilot Program Need to create a test version of custom package, install it on a few lab computers, test and evaluate the performance, then update your package with any changes that we want to make. It is good practice to prepare a test plan and checklists for lab tests, and then use the test checklists to record satisfactory completion of tasks and note all problems with the process. Also, prepare a checklist to test each deployment and distribution strategy. Identify and select pilot groups and prepare them for pilot program. Run a pilot program for each unique environment or group. Locate groups that are representative of the users throughout organization. To maximize the success, make sure volunteers have enough time in their schedules to fully participate in pilot program. The following are procedures that can use to run a pilot program. To prepare a pilot program for deployment Identify the tasks and resources necessary to conduct the pilot program. Before deploy the new system to the organization, use lab clients to test and refine deployment strategies and configurations. To plan the pilot program: Select the appropriate pilot groups. Document the resources and tasks needed for the pilot program. Develop a user-training plan. Develop a user-support plan. Easy to train staff by letting them learn new skills on the pilot system. Easy to evaluate because the new and old systems are both running. Some staff have time to get used to and become fully trained in the new system before changeover but costs are spread (benefits of parallel running but costs are spread). When spread to other parts of the company, trained staff can act as mentors and so staff can train on a rota basis. Determine the ability of computer operations to schedule according to user needs and to complete scheduled tasks. Comments should address the following: Any problems in accomplishing the work The frequency and extent of the problems Suggested changes The effort required to make changes Volume of data processed (number of transactions) Number of errors made Frequency of problems with the interface Suggested changes Effort required to make the changes Identifying compatibility, conversion and migration strategies To top of page If the system will replace an existing system, compatibility, conversion, and migration issues must be addressed.   Specifically: Data from an existing system must be carried forward (and possibly converted in format) for the new system. Existing user interfaces (screen formats, commands, etc) must be supported in the new system. All existing application programming interfaces (APIs) must be maintained. Migration from the existing system to the new one must not disrupt end user service for more than a pre-determined amount of time (varies depending on the business). The new system must be capable of operating in parallel with the old system during the migration period. There must be a capability to fall back to the old system, if needed, during the first two weeks of operation. Old archive data may need to be processed on the new system. If it is cryptographically protected, then the encryption keys will need special consideration when migrating. The strategies chosen to address these issue will require appropriate support in the architecture and design of the system Determining user training needs To top of page For each category of user, including administration, operators, and end users, identify: What types of IT systems they use at the present. If this system will bring the first use of IT to any users, either within or external to the organization, flag this as a special requirement that will merit special attention. What new functions will be brought to them by this system. In broad terms, what their training needs will be. What requirements exist for National Language Support (NLS) Stage / milestone Planned date(s) Actual date(s) Implementation phase 9 Oct 2010 16 May 2011 9 Oct 2010 à ¢Ã¢â€š ¬Ã‚ ¦ (on-going and on-schedule) Preliminary installation and support plan By Week 5 (in February 2011) 18 Mar 2011 à ¢Ã¢â€š ¬Ã‚ ¦ Final installation and support plan By Week 13 (20 May 2011) 20 May 2011 à ¢Ã¢â€š ¬Ã‚ ¦ Installation 23 May 2011 31 Dec 2011 à ¢Ã¢â€š ¬Ã‚ ¦ Support phase Must start as soon as any part of CAVIES and VOLE is live à ¢Ã¢â€š ¬Ã‚ ¦ 2.2 The Case Against Direct Changeover The new system is first of all piloted (trialled) in one part of the business / organisation (e.g. in just one office, or in just one department). Once the pilot system is running successfully, the new system is introduced to the all of the business / organisation. stacks_image_DD1DE2A0-86E7-481C-9D4B-F5B766B39D27 The pilot changeover method involves implementing the complete new system at a selected location of a company. Direct cutover method and operating both systems for only the pilot site. The group that uses the new system first is called the pilot site. By restricting the implementation to a pilot site reduces the risk of system failure as compared with is less expensive than a parallel system. 2.3 Data Migration System will migrate data that is determined to be necessary for the future business process and manage the effort associated with any manual data clean up identified. Data Conversion Plan Transformation Calendar Planning Extraction Loading Three-Step Data Conversions: 1. Test a conversion sample of existing data 2. Initial data conversion 3. Final conversion of data before going live Once the decision is made to perform data migration; before migration can begin the following analyses must be performed: Analyze and define source structure (structure of data in the legacy system) Analyze and define target structure (structure of data in the new system) Perform field mapping (mapping between the source and target structure with data cleansing, if necessary) Define the migration process (automated vs. manual) Migration As part of the installation comes often the issue of migration: Replacing an older system with a new one, with or without constraints of continuity of operation. Converting existing data to a new format. Module Description Appointments-module Books appointments for clients to see a veterinary surgeon/nurse with one or more of their pets (i.e. can book multiple appointments) in CAVIES Records-module Enters details for individual pets belonging to clients, giving information on state of health, prescription(s), progress, review dates, etc. in CAVIES Treatments-module Books treatments for pets with a veterinary surgeon/nurse (can book multiple treatments) in CAVIES Sales-module Standard EPOS functions linked to the practice tills, with stock control and reporting functions available to the local practice manager on a PC through VOLE Orders-module Generates orders for replenishment of supplies (VPOM drugs must be approved by a veterinary surgeon) 2.4 Training Training courses may be conducted at the head office Southgate. Courses are customized to needs and may include topics ranging from an introduction to advanced topics such as advanced software development, tuning application to improve performance, and using the new system effectively. Training may include tutorials and hands-on practical experience. The timeliness of the training provided Method of training (Ex Formal classroom session, Informal seminar discussion, Computer aided training, User manuals) The adequacy of the training The appropriateness of the training Identification of additional training needs by job category The ability of the personnel to use the training provided Types of Training   APPLICATION STAFF TRAINING    Types of training for application staff may include:  · System Overview  · Transition to New System Training, including:  · How to Use the System  · New Procedures Itemized by Task, (tasks will differ for Application Management Staff, Application Line Staff, Application Administrative Staff)  · Refresher Training (summary version of Transition to New System Training)  · New Worker Training (may be the same as Transition to New System Training or Refresher Training)  · User Interface training, (e.g., Microsofts Windows)  · Network navigation, (e.g., LAN and WAN concepts, where data can be found, printing over the network, network support contact) OPERATION STAFF TRAINING Types of training for operations staff, (e.g., LAN Administrator, Help Desk Staff, and Network and Systems Management), may include: LAN Administrator  · Hands-on Training on the Product Installed  · Network Operating System  · Upper-Layer Protocols  · Scheduled Background processing, (e.g., error handling)  · Security, (e.g., how to establish user accounts)  · Back-up and Recovery Procedures  · Physical Media handling, (e.g., tape handling) Help Desk Staff  · Hands-on Training on the Product Installed  · Network Operating System  · Upper, Middle, and Lower Protocol Layers  · Network Components, (e.g., bridges, routers, and hubs) Network and Systems Management  · Hands-on Training on the Product Installed  · Network Operating System  · Upper, Middle, and Lower Protocol Layers  · Network Components, (e.g., bridges, routers, and hubs)  · Network Performance and Problem Diagnosis Tools TECHNICAL STAFF TRAINING  Ã‚   Depending on the system architecture and the role of the customer programming staff, the types of training for technical staff, (e.g., Application Programmers, Information Technology Manager, Database Administrator), may include: Application Programmers  · Principles of Client/Server    · Application Development/Maintenance (for the specific environment), including:  · Graphical User Interface (GUI) Design  · Event-Driven Programming  · Object-Oriented Concepts  · Object-Oriented Analysis and   Design  · Object-Oriented Programming  · New Programming Languages, (e.g., C++)  · Application Development Tools, (e.g., CASE, Powersofts PowerBuilder, Microsofts Visual C++, Microsofts Visual Basic)  · Database Training, (e.g., SQL, Microsoft or Sybase SQL Server, Oracle)  · Team Building  · Network Overview Information Technology Manager  · Application Programmer Training Courses  · Managing a Client/Server Environment Database Administrator  · Principles of Client/Server  · Database Training (e.g., SQL, Microsoft or Sybase SQL Server, Oracle)  · Multiplatform Environments  · Data Modeling  · Performance Monitoring Possible Training Methods Instructor-Led Training Instructor-led training includes:  · classroom training (group instruction),    · train-the-trainers (group instruction),    ·on-line group training (group instruction),    ·videoconferencing, (group instruction that is instructor-led, but for many participants the instructor is in another location),  ·video/on-line training (group instruction),    · on-the-job coaching (individual instruction). Self-Directed Training Self-directed training includes:  ·on-line self-directed training (individual instruction),    ·off-line self-directed training, such as the use of printed materials, audio cassettes, or video (individual instruction). Just-in-Time Training Just-in-time training includes:  ·Electronic Performance Support Systems (EPSS) (individual instruction),  ·continuous improvement instruction (individual or team instruction),  ·computer-mediated asynchronous collaboration (group instruction from an individual perspective). 2.5 Documentation A number of documents are produced during the development of a new computer application. Essentially there are two types: User Guides User guides are written in plain English rather than technical language. The guide should cover how to run the system, how to enter data, how to modify data and how to save and print reports. The guide should include a list of error messages and advice on what to do if something goes wrong. Technical Documentation Technical documentation is used to explain a system to a specialist i.e. an analyst/programmer. This document will be used if any changes have to be made to the system. It is a very important document which needs to be fully up-to-date. Excellent documentation will reduce your support costs. Every answer that someone finds in the user guide or the help system means one less call or email to your support line. The support team can concentrate on finding answers to real problems, rather than explaining to a customer how to switch an appliance on, or how to install a computer program. User Manuals These are the easiest to read and use, and are designed for the non-technical reader who wants to start with how to switch it on and use it. It may even show where the On switch is. (Dont laugh people ask!) When designed for software packages, these guides are designed to provide the user all the information they need to use the software to perform a range of tasks. A well designed user guide can: reduce support calls help new staff perform daily tasks help experienced staff perform infrequent tasks standardise work practises. Technical Manuals These are for the more technical readers, often at graduate level, and may cover the complete setup of a software system, for example. Support Manuals These are for Help Desk staff, who need to know how the overall system should be set up, and including total support information. This normally includes Technical and User Manual content. Training Manuals These can be written for your training staff, and provide you with material for training other users of equipment or systems; or they may just complement your own Customer Training process. Working one-to-one with clients allows close cooperation, so when you need alternatives, we design accordingly. Reference Manuals (Programmer Bibles) These are typically comprehensive manuals which the user can use to check for information when required. They are fully indexed and cross-referenced. If your product is so complicated that a third-party specialist takes care of the maintenance on your behalf, then this type of manual is ideal. For portability and ease of use, these typically large manuals can also be generated in pdf format so they can be accessed on-line (via an intranet, on-line help or web site), or from a CD. Standards and Procedures As your company grows, you will need to document your standards and procedures. They bring together the knowledge within your company, help new staff learn company procedures, and help ensure everyone is working to the same standards. Basically, they are an ideal way to underpin your internal quality systems. Specifications Technical staff, while highly-skilled and very knowledgeable, frequently have problems putting their thoughts down on paper. We can make sense of the technical jargon and scribbled notes (including beer mats!) to produce your specifications. Release Notes These documents are primarily used by software houses and are aimed at internal staff and expert-end users. They describe new and advanced functionality at a high level in new software releases. Operating Instructions Ideal for anyone operating specialist equipment, in the home or commercial premises. Clear instructions, supported by illustrations (and photographs where appropriate), with trouble shooting tips. These instructions can be particularly useful for newly trained staff. Good operating instructions can enhance your product and your companys reputation. Assembly Instructions If you supply a flat-packed product, these are vital for your customers. They take the customer through the task step-by-step in a visual format. They also include a check list of components. Overviews Overviews are designed to support your sales literature and give an in-depth view of your product. They enable your clients, both new and established, to make informed decisions in conjunction with input from your staff. Skills Books Your company probably has at least one member of staff that all the others go to for knowledge and advice about one particular aspect of your business operations, products or services. A series of skills books can capture this invaluable knowledge so that it can be shared by everyone while reducing the pressures on your expert staff. These books can also be used to drive internal training sessions. Test Scripts Prior to going live with a new computer system, it is always advisable to run your own tests on a test system. It is not enough to simply enter a few sales orders. A series of carefully designed test scripts will ensure your staff puts the system through its paces, highlighting possible problems before the go-live date. Multimedia Systems These interactive solutions combine text, graphics and maybe even sound for presentations, demonstrations and tutorials. Document Redesign (Cosmetic Surgery) Maybe you have all the right documentation but it is old fashioned and looking dated. Maybe it doesnt completely cover everything. Maybe you just need to change the delivery format, for example, convert your paper documentation to on-line help. We can analyse your existing documentation to help you achieve the look, feel and content you need. 2.6 Business Change Issues As we can determine from above information that pilot approach is the best approach where we can see the combination of less risks as well as less implementation cost because. There are many health centers so we can implement the new system only at any one of the health centers to check whether it is working appropriately or not. And this method is also cheaper than all other methods except direct cut over where there are chances of risks here in this method risk of system failure is very less. Workshops close down for half a working day but it will take two full working days to install and configure CAVIES and VOLE system in live working environment. There should be little disruption as possible to normal business operation. The full business benefit will be achieved when all workshops are live on CAVIES and VOLE. Giving most priority to CAVIES and VOLE and train the staffs for the new system will cause the business slightly. And until the staff used to the new system there may be possible to have technical errors. STITCH (SMARTS Training Information Technology Communications Harmonisation) intends to evaluate the overall impact on business, social and technical issues for future attention. Issue Management The information contained within the Project Plan will likely change as the project progresses. While change is both certain and required, it is important to note that any changes to the Project Plan will impact at least one of three critical success factors: Available Time, Available Resources (Financial, Personnel), or Project Quality. The decision by which to make modifications to the Project Plan (including project scope and resources) should be coordinated using the following process: Step 1: As soon as a change which impacts project scope, schedule, staffing or spending is identified, the Project Manager will document the issue. Step 2: The Project Manager will review the change and determine the associated impact to the project and will forward the issue, along with a recommendation, to the Steering Committee for review and decision. Step 3: Upon receipt, the Steering Committee should reach a consensus opinion on whether to approve, reject or modify the request based upon the information contained within the project website, the Project Managers recommendation and their own judgment. Should the Steering Committee be unable to reach consensus on the approval or denial of a change, the issue will be forwarded to the Project Sponsor, with a written summation of the issue, for ultimate resolution. Step 4: If required under the decision matrix or due to a lack of consensus, the Project Sponsor shall review the issue(s) and render a final decision on the approval or denial of a change. Step 5: Following an approval or denial (by the Steering Committee or Project Sponsor), the Project Manager will notify the original requestor of the action taken. There is no appeal process. 2.7 Installation Schedule This section should outline the way you will roll out the technology, including the highest level milestones. GANTT CHART 3. Support 3.1 Support Needs RABBIT Steering Committee role Position Name Joint Executive Joint Owner/Managing Director Neil Nimbus Joint Executive Joint Owner/Managing Director Simon Wheatley Senior user Practice Manager Verity Green Senior user Financial Controller Hadi Esfahani Senior user ISS Manager Vanessa Phillips CAVIES and VOLE Project Manager ISS Project Manager F S Haroon MICE Project Manager ISS Project Manager Fergus Sheridan Support Services Offered We provide the following telephone, remote-access and onsite support for New System, hardware, network and Microsoft products: Phone and Remote Access On-site Support Software Implementation Upgrade Installation Hardware/Software Data Import/Export Business practices consulting Training-on site ATC Classroom Forms/Report Design 3.2 ISS Help Desk The Support Plan is what we call the backup service we offer to CAVIES and VOLE users to ensure that you have all the help you need to get the most out of the software. Here are the benefits. Unlimited Telephone, Email and Online Help Desk Support Unlimited telephone support from our technical staff, priority treatment for any email support and free use of our Online Helpdesk System FREE Version Upgrades* We usually release a major upgrade to every couple of years or so. Customers on the Support Plan receive a completely FREE upgrade to the latest version (otherwise an upgrade fee has to be paid). Online Backup Service Support Plan customers have the option of an Online Backup account. We will help to configure an automatic backup schedule for you so that Database is uploaded to a secure server every night, giving extra peace of mind. Discounts on other Support Services Support Plan customers receive massive discounts on our other services such as Report Designing, Data Conversion and On-Site Installation Training. Wishlist Implementation To continually improve the software, we operate a wishlist system so that users can make requests for new features or changes. Requests from customers on the Support Plan are given priority so that you can have an active role in the ongoing development of software. User Support and customer service on company supported computer application and platforms. Troubleshoot problems and advise on the appropriate action. Main Job and Responsibilities. Telephone Support Remote Support On-site Support Roles and Responsibilities Respond to requests for technical assistance in person, via phone, electronically Diagnose and resolve technical hardware and software issues. Research questions using available information resources Advise user on appropriate act Follow Standard help desk procedures Log all help desk interactions Administer help desk software Redirect problems to appropriate resource Identify and escalate situations requiring urgent attention Track and route problems and requests and document resolutions Prepare activity reports Stay current with system information, changes and updates Project Roles and Responsibilities Role Responsibilities Project Sponsor Ultimate decision-maker and tie-breaker Provide project oversight and guidance Review/approve some project elements Steering Committee Commits department resources Approves major funding and resource allocation strategies, and significant changes to funding/resource allocation Resolves conflicts and issues Provides direction to the Project Manager Review project deliverables Project Manager Manages project in accordance to the project plan Serves as liaison to the Steering Committee Receive guidance from Steering Committee Supervises consultants Supervise vendor(s) Provide overall project direction Direct/lead team members toward project objectives Handle problem resolution Manages the project budget Project Participants Understand the user needs and business processes of their area Act as consumer advocate in representing their area Communicate project goals, status and progress throughout the project to personnel in their area Review and approve project deliverables Creates or helps create work products Coordinates participation of work groups, individuals and stakeholders Provide knowledge and recommendations Helps identify and remove project barriers Assure quality of products that will meet the project goals and objectives Identify risks and issues and help in resolutions Subject Matter Experts Lend expertise and guidance as needed Help Desk will be located in Southgate, Head Office and it will staffed as follows; 2 project managers (F S Haroon, and the MICE project manager Fergus Sheridan) 3 system/database administrators 2 business analysts 4 Oracle developers The ISS Service Desk is the place to go with any queries about ISS services. Service Desk is open weekdays between: 0900 1700 3.3 Outsourcing the Help Desk Help Desk Staff Position Name Senior user Pract

5 Benefits of Facebook

————————————————- 5 Great Benefits of Facebook Fan Pages for Local and Small Businesses Small and Local businesses are discovering the advantages of having a Facebook fan page and are beginning to learn the secrets to attracting new customers and website visitors with simple tricks that are classified as affordable and easy. With some effort, your great plan or product can be become a fan favorite on Facebook! We often hear the old adage, It’s an amazingly small world when coincidences occur or common acquaintances are discovered.With the growing rise in popularity of Facebook, the entire world seems even smaller in recent times, simply because this popular social network connects people around the world, building a global community of shared connections and interests that knows no cultural boundary. Facebook allows users to connect not just with old friends, however with people all over the world who share their interests and passions on fan pages created for them. These fan pages are fundamental to Facebook’s popularity and incorporating one into your marketing plan might just be your ticket to success.With just a few clicks of the mouse, you   can create a Facebook fan page to advertise your product, interest or passion. Without any effort or expense by you, Facebook’s search feature will yield your fan page as being a search outcome and those who share your interest will soon find you. To help get more website visitors to your fan page without any cost, you can spread the concept about your latest page to all your current client database and Facebook connections.Considering that the average Facebook user has 130 friends, there exists nearly endless potential for attracting new individuals to your page simply by reaching over to those you already know and asking them to assist you in making connections. Naturally, you also wi ll want to be sure to promote your fan page on your website, and vice versa. Proven Benefits of Facebook Fan Pages: 1. Attract more traffic to your site through fan page links- People who find you on Facebook will probably be interested enough into your product or service to click on a link that will take them directly to your website. 2.Effortless income potential- Through Facebook’s innovative advertising options, you can make an income by targeting certain demographics and like-minded potential customers for a very low cost. 3. Easier search engine optimization- A Facebook fan page does more than heighten your exposure within a social network; a fan page raises the odds of your name being found quicker on search engines, like Google. 4. Increased customer loyalty- Current customers who follow your Facebook fan page will develop an individual connection to your product or service, particularly if you are diligent about feedback and responses with their posts.Fan pages offer fans chances to post pictures, provide product reviews and with loyal fans to post feedback and comments that may possibly attract others and provide you with priceless insight into the wants and also needs of your projected audience. 5. Get to know your customers- With Facebook’s detailed analytics, you will get entry to valuable specifics about people who follow your fan page, such as their gender, age and also place. Gaining a more rewarding knowledge of the demographics of your respective group of followers can help you more effectively reach particular people with targeted, customizable advertising.Facebook is fast becoming the most popular element that links people from around the world. As friends connect on Facebook, they naturally share information about products and services they normally use and love. That is where a Facebook fan page and its great potential for business owners enters into play. Increasing your global exposure with a fan page for your product or s ervice provides a simple means for people to hook up with you and tell their friends about you.The great thing about a Facebook fan page is the benefits that are available to even the smallest business and it also takes simply passion and purpose to attract fans and initiate to reap all of the benefits Facebook fan pages have to offer. Business owners worldwide depend on Facebook experts for a bunch of their Facebook fan page needs, from Facebook marketing suggestions to information about how to monetize Facebook. Visit us online or call us at 206. 350. 3504 to learn more about the proven advantages of Facebook fan pages and how to use them to get results for your business. ————————————————-Facebook Business Basics (Lesson 1): Facebook Status Updates and How They Work So That You Can Better Understand How to Use Them to Your Advantage October 19, 2011 by  Lisa Santos    ·Ã‚  Leave a Comment 1 Welcome to the first lesson in the Facebook Business Basics Crash Course. Over the next few weekly posts you will receive several lessons that will help you learn a few basic ways that you can build your business and increase your profits with Facebook . In this first lesson let’s talk a little about Facebook status updates and how they work so that you can better understand how to use Facebook to your advantage.Because there are so many social network terms out there, let’s start this lesson by distinguishing early on what a Facebook status actually is. A Facebook status is a post that appears for your contacts to read. Whereas before, Facebook statuses were immediately broadcast for everyone, now there are plenty of privacy settings to protect the person by letting them choose who can actually read their messages. You can also interact through your Facebook status. Friends and other contacts are allowed to comment on the Facebook status or s imply Like the status. Recently, Facebook has added a tagging feature to Facebook statuses.Put @ in the beginning and you are allowed to tag as many as 6 people in a post. Friends and contacts that are tagged will be notified in the same way that they are also notified when somebody else or the status owner has replied a status he   commented on. How are Facebook statuses important for professionals, you may ask? Well, Facebook statuses are what many consider as the very essence of Facebook. Here, customers, potential customers and other interested parties can interact on a particular piece of information in a casual manner that is way more convenient and conversational than email or even Twitter actually will.With Facebook statuses also, almost everyone can join in the conversation (that is if you want them to) which makes for a casual promotion of your product, service or company. The Facebook status is a powerful part of using Facebook for your business. The number of Likes and comments for every Facebook status will help your page climb up in its search engine position. Facebook statuses can also help you with branding efforts. For your Facebook marketing to be successful it is important that you monitor your page carefully, that you keep your status posts enthusiastic and professional at the same time.While it’s tempting to place something instantly catching, hilarious or even shocking, you need to ask yourself first whether this will help the business reputation in the long run or will it just server as temporary entertainment? It is important to optimize Facebook statuses in order to make them more searchable for potential customers. A good feature to use is Facebook status tagging. What makes this so advantageous for business owners is that when you tag affiliated companies in the post, it will also appear on their page. Therefore exposing your company to customers who may be looking at a related site.You can also do this with community pages. When you tag a community page, you will gain access to millions of potential customers who may have the same interests as your business. While it’s important to organize your Facebook status updates, it isn’t recommended that you leave all the work to organizing sites like Hootsuite. Checking through a Profile or Fan Page that are dominated by RSS Feeds is a turnoff for most potential customers. Clients want to feel like they’re interacting with a real person in the company, so be mindful of interaction.We have a lot to go over in the next few days if you want to learn how to use Facebook for your business, so make sure you look for your next lesson soon. We will be talking about how you can use Facebook to attract new customers. ————————————————- —————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- ————————————————- Facebook Business Basics (Lesson 2): How To Use Facebook to Attract New Customers 0 It’s time for your second lesson in the Facebook Business Basics Crash Course.I hope you found lesson one informative and that you now have a good understanding of how Facebook statuses work to your advantage. In this lesson we are going to talk about how you can use Facebook to attract new customers. Some business owners ask, why is it important to establish online presence through social networking sites particularly Facebook even when if you already have an official website? Simple, because Facebook is more accessible and to most, more user-friendly than any traditional website will ever be.It gives a sense of friendliness to business that puts prospects at ease and lends a sense of credibility to businesses who have no website to speak of. Aside from this, a Facebook page allows a business to be more interactive with present and potential customers, getting their feedback for everything from product reviews to testimonials. While it may seem scary because you can be given both positive and negative feedback, businesses should not be afraid because with Facebook it can be easily moderated. If you have a mind to you can retain the best feedback and hide the rest.This way, most potential customers will be able to read the positive testimonials of previous customers. Such feedback adds a touch of authenticity to your business, and can entice the potential customer reading it. Furthermore, customers who are tired of traditional online marketing such as email, newsletters and online ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your busin ess access to over 500 Million users without even having to buy e-mail addresses like what traditional email marketing resort to.Interaction isn’t limited to Facebook updates and wall posts though. You can also use Apps to provide photos, notes and videos. When using a Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page. This way, potential customers will be able to see how other customers use the product or service. Again, this can engage the community to be more interactive as was successfully executed by the Pampers’ Facebook Fanpage.Other companies like Ben & Jerry’s go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance. Facebook is also a great tool to gain audience to promos, special prices and di scounts as in the case of the company rushIMPRINT, who use their page to feature their products for sale. The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers. This is a good way to gauge the effectively of your page.Various incentives can be given exclusively to Facebook users which aren’t accessible by those who follow you through e-mail, Twitter or your official website. Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass. Facebook is an easy tool to master and can add just the right sense of fun, differentiating you and your business from the rest in the market. That’s it for today’s lesson.In your next lesson we will be talking a bout how to use Facebook to advertise your business without spamming. ————————————————- Facebook Business Basics (Lesson 3): How You Can Use Facebook to Advertise Your Business Without Spamming November 18, 2011 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment 0 It’s time for your third lesson in the Facebook Business Basics Crash Course. Today let’s talk about how you can use Facebook to advertise your business without spamming. Using Facebook as the means for free advertising is probably one of the wisest moves any business person can make in this competitive marketing age.As we have been discussing Facebook offers plenty of opportunities for the business owners to launch develop and grow through its influential social network. Through Facebook, you can actually choose who to target just as easily as a paid system such as Google Ads does. Through Facebook, you can choose the location, interests, relationship status, gender, age and location of your target market. What a convenient way to start your marketing strategy online! The best part is that it can actually be free if you want it to be. Facebook gives you the option of running free or paid promotions.The paid aspect is through Facebook’s formal ads. Now, how do you run free promotions? Why, through your personal network, of course, or through your fan page. If you’re launching a product, service or brand, it is recommended to have a formal fan page. Nevertheless, personal connections such as friends, friends of friends, acquaintances and relatives will help greatly in building your business social network. Wall updates, photos, notes, group discussions and basically any other posts will help the product or service stay top-of-mind.As I mentioned in your last lesson, prospective customers want companies to have enthusiastic and informative updates. Tip: Don’t make the mistake of barraging your customers or potential customers with too many Facebook updates at one time, or worse, continuously flood their Facebook walls with the same message placed several times. Spamming is annoying no matter who does it, so take care that you avoid doing that to your friends and fans. The best way to avoid spamming others, however intentional or unintentional, is to choose your target market well.Nobody wants to receive a wall post that is a generic message of a product they’re not even interested in. You can control who sees your message by researching the person’s likes or dislikes which may be apparent in their profile page or you may also ask from a personal contact. You can even check out organizations or groups that they are affiliated with online which are related to your business or industry. Another way to place a wall post in that isn’t tantamount to spamming is to place it like a personal message. The less generic the message is,   the better.You may start with something like, ‘Hi. I just saw from your profile that you like Ice Cream and I though you may be interested in a free sample of our Homemade Ice Cream. ’ If this strategy is a bit too forward for you, then work on making Facebook applications that can insert advertisements into them or better yet, try Social Ads. Demographically speaking, these two are more effective and less time consuming than having to analyze your customers one by one. That’s it for today’s lesson. In your next lesson we will talk about using Facebook and Twitter together for your business. u are here:  Home  / Advertising ————————————————- Facbook Advertising for Local Business: 5 Benefits You Can Receive From It November 3, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment Facebook Advertising Local Business You’ve probably read this a million times, but one of the best things you can do to boost your business’ online performance is to participate in the world of social media. And what HOT social media platform do you know that can help you with that? Facebook of course! =) Facebook is your best avenue to start on this journey of advertising.It offers a lot of features that are especially helpful for  local business  owners like yourself. If you aren’t making use of  Facebook advertising  and timeline pages (aka fan pages), then you should be, no matter how small or localized your business is. Here are five benefits for  local business  from  Facebook advertising: ————————————————- 1) Highly targeted marketing – Facebook Advertising Local Business One of the best things about Facebook ads is that you can specify exactly who you want to view your ads, based o n things like age, interests, and geographic location.For example, if you run a mobile salon business, you may opt to target your ads to women in your area who have expressed an interest in beauty, hair care, fashion, and salons. ————————————————- 2) The Snowball Effect – Facebook Advertising Local Business Basically, any time someone clicks on your ad and lands on your page, they have the option of â€Å"liking† your page if they are pleased with what they find. Any time someone likes your page, that activity shows up in that person’s newsfeed.This means that all of that person’s friends are exposed to your page and have the option of liking it themselves. Facebook ads are a great way to attract attention to your page and gain fans on an exponential level. ———————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 3) Broader Reach – Facebook Advertising Local Business The numbers don’t lie: Facebook is the world’s highest ranking website, and is viewed on a global scale. You may have a small local business, but there is no question that if you sell a product, your business could benefit greatly from having a broader reach. ) Smart Phone Users – Facebook Advertising Local Business Most people these days access the web from their smart phones on a regular basis. By using Facebook advertising, you are making your presence known to local smart phone users who only search for businesses while on the go. 5) Customization – Facebook Advertising Local Business In addition to the previously mentioned targeting, Facebook ads also allow for a lot of flexibility when it comes to customizing ads to your liking, especially when compared to Google ads (a very common advertising platform that you are likely already using).For example , the ability to have longer descriptive text and the ability to add images allows you create ads that best suit your needs and marketing goals. To make the most of your social media marketing, contact the professionals. We at  LS Virtual Assistant Services  can help take your Internet presence to the next level. Contact us by phone, at 757-204-5782, or  contact here. Filed under  Advertising,  Facebook,  Facebook Marketing  Ã‚ · Tagged with  facebook ads,  facebook advertising,  facebook advertising local business,  Local Business ————————————————- Ways to Boost Up Your Facebook Fan Activity October 26, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment Got a fan page for your business but it’s lifeless? Well, it’s time to shake things up on your fan page. With the popularity of social media sites like Facebook, there is a new way to mar ket: it’s interactive. You no longer have to figure out creative ways to relay messages that will somehow get peoples’ attention, and then sit back and hope it’s working. By marketing through social media sites like Facebook, you get to hear your customers’ reactions first-hand, and can tweak your marketing efforts accordingly.In my post today, I’m going to cover 5 ways you can wake up your fans and get them interacting on your fan page. Here we go†¦ The first way is by  interacting on other fan pages. Why is this important? Because you want to build credibility on Facebook and in order to do that you need to be an active participant on other fan pages related to your niche or business. Simply get involved in serious discussions, post useful bits of information, or even show your support for the page and people will reciprocate by participating more on your fan page.The second way is through  interactive type Apps. There are numerous apps on Facebook that are helpful in building up your fan page activitiy. An example of one is the â€Å"Fan of the Week† app which actually keeps track of your fans’ participation and acknowleges your top fan of each week. People love being recognized and this app will surely encourage your fans to keep hanging out on your fan page more often. The third way is very simple. Be GENUINE! Make your communication human and not like a robot. Be yourself. Interact on a personal level with your fans and they will respond.The fourth way is through  Fan Page partnerships. Get with other fan page owners and promote each other’s fan pages. You can promote other fan pages by sharing their pictures and posts, and by linking to their pages from your own page. And finally, another way, is by  having a contest. Create a contest of some sort and provide your fans with a chance to win a prize, based on their participation. You can set it up any way you like. It can be anything lik e a photo contest or answering a silly question and then advertise the prize and the deadline date.As you can see, there are some very simple ways you can take action on to increase your Facebook fan activity. If you want to get the most out of your social media marketing, contact the professionals. We at LS Virtual Assistant Services can be reached by phone, at (757)204-5782, or reach us on our  contact form. Filed under  Facebook,  Facebook Fan Pages,  Facebook Marketing  Ã‚ · Tagged with  faccebook activity,  facebook fan page activity,  increase fanpage activity ————————————————- How to Make Your Facebook Timeline Posts Stand Out May 1, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a CommentIt seems that the new Facebook format, Timeline, really has people in arms. But don’t people always complain any time Facebook makes format changes? The truth is, F acebook Timeline has some great new features that truly broaden the Facebook user experience . . . and Timeline is not going anywhere. As of today, Facebook users will have no choice but to learn and adapt to Timeline since most all profiles have been converted. One great thing you can do with your Timeline is to make your most important posts (of your choosing, of course) stand out amongst the rest of your posts.How do you accomplish this? Read on for step by step instructions: Timeline Highlight. The new feature that allows you showcase any and every post you want to call special attention to is called â€Å"Highlight. †Ã‚   Highlight is super easy to access and use, as you will see in this breakdown. (Side note: the Highlight feature applies to Facebook fan pages only. The same feature is actually called â€Å"Feature† on standard profile pages. However, both Highlight and Feature work the same way. ) How does Timeline â€Å"highlight† your posts? Basically, when you choose a post to highlight, that post is xpanded to the full width of your screen (or the full width of the Timeline, that is). Where is the Highlight feature? This is easy. Simply hover your mouse around the upper right hand corner of your post and two buttons will appear: a star and a pencil. The star is your Highlight button. The highlighting process. Click on the star. Yes, that’s it. If you make a mistake and highlight the wrong post, or if you have a change of heart and decide that a post you highlighted is unworthy, simply click the Highlight star again to remove the highlighting.What can you highlight? Anything you post on Facebook may be highlighted. This means status updates, photos, videos, Timeline events, and much more. As a matter of fact, you may use Highlight to customize the look of your page in any way you like; for example, you may opt to highlight every one of your posts if you prefer that your page fans have a large, simplified view of everything you post. Facebook’s new Highlight feature can be a powerful marketing tool, if you know how to use it. To make the most of your social media marketing, contact the professionals.We at LS Virtual Assistant Services can help take your Internet presence to the next level. Contact us by phone, at 757-204-5782, or use our  contact form  here. Filed under  Facebook,  Facebook Marketing,  Facebook Timeline  Ã‚ · Tagged with  facebook timeline,  facebook timeline highlight feature,  highlight posts in facebook,  powerful marketing tool,  social media marketing ————————————————- The Importance of Using Customized Facebook Pages that are Built to Capture Leads February 7, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a CommentMost business owners understand that fresh leads ultimately means more business. Therefore, having a powerful, steady stream of lead p ouring into your business is not an option – it’s a must. One way to accomplish this is with a customized Facebook Fan page that is built to specifically capture leads. I’m sure you’re heard of Facebook†¦ Yes, that site that currently has over 750 BILLION users? That’s it. Any smart business knows they need to have a strong presence on Facebook if they want to continue to grow and prosper. How does a lead capture Fan page work?Let’s say a business prospect lands on your lead capture Fan page because it’s clean, attractive, and professional-looking. They get just enough information to pique their interest so they decide to take your free offer in exchange for their email address. They now want to know more about you and decide to venture over to your website to get even more information†¦ Not only that, but now that you have their email address, you can start communicating with them on a regular basis and work on converting t hem into a customer. Can you see how this process can end up giving you an endless stream of new leads?Ensure that your business is on the front lines. A sleek, real-time and inspirational Fan page will draw in customers who did not know they needed what you have to offer. Put your advertising dollars in the right place. As a savvy business owner, harness the energy of social media fans who will â€Å"like† your business. When you customize your Fan page, whether you are a small business, non-profit or service industry, your web presence and reputation will catapult your bottom line to high profits and product longevity. Nothing motivates people more than liking what their friends like.When you use customized Fan pages to capture leads through social marketing, your business is sure to be a winner. Filed under  Facebook,  Facebook Fan Pages,  Facebook Marketing  Ã‚ · Tagged with  customized fan pages,  facebook fan pages,  facebook pages,  lead capture fan pag es,  lead capture pages ————————————————- Facebook: The Real Power Of â€Å"People See – People Do† January 24, 2012 by  Lisa Santos  Ã‚ ·Ã‚  Leave a Comment In case you haven’t noticed, just about everyone is online these days doing a thousand different things.From paying bills, to arranging travel, to shopping for a new home, people spend a LOT of time online. People are even using the Internet more than ever to keep in touch with family, friends, and co-workers. Not only do they keep in touch with each other, but they recommend products and services that they like. For instance, when one person â€Å"likes† a product or service, they let other people know about it and they, in turn, â€Å"like† the product or service too. On Facebook, businesses build followers by getting them to â€Å"Like† their Facebook Fan pages. Imagi ne omeone being in love with your product or service†¦ so they tell everyone they know. Then, they come to your Fan page and â€Å"Like† you and now they get all of your promotions and become loyal customers. The process becomes viral and continues to go on and on†¦ Business owners are becoming aware that they also need to be online in a major way to capitalize on social network usage amongst consumers. It is a fact that your business success strongly relies on a solid, reputable online existence. If you do not have a customized landing page you are actually losing out on business.Your gross income is probably sagging if you are a small business owner without an online fan base or ability to capture leads. Imagine how much traffic you can send to your website if you provide surveys for your customers about that new product you want to launch? Not only will you get real-time data for market analysis, but your customers will be delighted and relieved to know they can find you, their friend, online 24/7. If you really want to effectively allocate your marketing and advertising dollars wisely, get a Fan page setup and start a viral explosion amongst your satisfied customers.